Social media teaser campaign
GRAND THEFT AUTO - CO2 MOD
x1 – x2 sentence summary of the project.
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Service Provided
Influencer Activation
Collaborators
Blacksoup
CAMPAIGN SNAPSHOT
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ASSETS
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WEEKS
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IMPRESSIONS
Our challenge
Use gaming as a canvas for better environmental awareness.
Our approach
Develop a mod that makes GTA V educational, so that people can better understand carbon emissions as they cruise around Los Santos racing, heisting and killing.
Our work
A fully operational mod where any GTA V player can see the relative emissions of any road vehicle.
The results
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