Twitch streaming activation
RETURNAL
x1 – x2 sentence summary of the project.
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Service Provided
Influencer Activation
Collaborators
Blacksoup
CAMPAIGN SNAPSHOT
CUMULATED VIEWS ON DEV DIARIES
VIEWS ON LAUNCH TRAILER
POSITIVE COMMENTS ON YOUTUBE ONLY
Our challenge
Reach two distinctive audiences in one activation:
Mainstream audience that are perhaps apprehensive of challenging games.
Core rogue-like gamers who embrace challenging games
Our approach
We wanted to break the game down into bite sized challenges to encourage and retain engagement. As a result, we set-up up a special activation on Twitch under the name #NoRageQuitChallenge.
In addition to 6 highly-targeted high-profile streamers, we invited 50 grassroots streamers to take part. Each successful challenge they completed, unlocked gifts for their viewers, ranging from game keys to a PS5 digital edition console.
Our deliverables
- Influencer Selection
- Twitch Overlay
- Community Kit
- Promotional Assets
- Social Media Materials
