Brand foundation and beyond...
RIDERS REPUBLIC
x1 – x2 sentence summary of the project.
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Service Provided
Influencer Activation
Collaborators
Blacksoup
CAMPAIGN SNAPSHOT
VIEWS
STREAMS
IMPRESSIONS
Our challenge
We wanted to go beyond the niche of rider enthusiasts and speak to a broader audience: more mainstream players and social gamers.
CREATIVE EXPLORATION
Our approach
Inspired by iconic stickers from pop culture influences like ‘Thrasher’ as well as the outdoor sports, air sports and extreme sports scene, we created and fully developed the official game logo and brand I.D. (static and motion brand book).
It was just the start of our collaboration on Riders Republic as we’ve continued to support the game post-launch campaign with a range of activations across social and streaming.
Our deliverables
• Green Light Support
• Brand ID & Toolkit
• Product Positioning
• Social Media Materials
• Year 1 GAAS Trailer – Twitch Extension
Livin' the Stream
Dive into the action thanks to our Twitch extension. Inviting viewers to explore streamers’ profiles with the best user experience, the extension will showcase gameplay mechanics, player’s progression and achievements, and customisation features to raise interest and help viewers understand and enjoy the game.
